Responsive UX Design : Other Advantages
   
Other Advantages
We've all tried to understand those search engine algorithms affecting our rankings in search results and have tediously sought ways to better our SEO rankings. Responsive content is one proven method of helping your ranking. Both Google and Bing, the two most utilized search engine companies, recommend the use of Responsive Design. The following was posted in Google's Webmaster Central Blog on June 6, 2012:
 
Using Responsive Web Design has multiple advantages, including:
It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
Google can discover your content more efficiently as we wouldn't need to crawl a page with the different Googlebot user agents to retrieve and index all the content.
This post came nearly three months after Duane Forrester stated on the Bing Webmaster Center Blog that ‘At Bing, we want to keep things simple by proposing the “one URL per content item” strategy.’ he went on to explain the following:
 
By outputting only one URL for the same content, you will have the following benefits:
You have more ranking signals coming to this URL. Example: the vast majority of mobile URLs do not have inbound links from other websites as people do not link to mobiles URLs like they link to regular web-situated URLs.
This is also less search engine crawler traffic coming to your web servers, which is especially useful for large websites. Fewer URLs to crawl reduces the bandwidth our crawlers consume.
Less work (and potentially less cost) building, updating and maintaining a stand-alone mobile-focused website.