Beyond Technical Communication : Summary
Technical communicators have the same responsibility as all other departments with regard to aligning to company goals. If aligned properly, the success of technical commentators will be apparent to the company as a whole.
Technical communicators have more opportunity than others to get their content in front of customers once the sales and marketing process is complete.
Increasing customer retention through technical communication can be easier and vastly more profitable than attaining new customers through sales and marketing.
By using analytics software, social media, and insight from other departments, technical communicators can make sure their strategy is successful and aligned with that of the company.