Power Hour - June 2012

Usage Metrics - Learning about the audience

Understanding your audience is the key to successful communication. With understanding, you can present content in the pace and form that best facilities learning. The Internet presents new challenges for communicators seeking to connect with end users. Surveys and questionnaires largely go unanswered. Instead, we must leverage well-honed Marketing techniques which leverage activity tracking with statistics to read the tea leaves of customer intent.

This session focuses on Internet usage metrics, ways to monitor end-user activity and interpret that knowledge to improve our communication. We will discuss measurement goals, identify measurement tools, and criteria for goal success.

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